Enlargement of the series Modern White

New decorative element Botanic picks up urban jungle living trend

At the beginning of 2018, Agrob Buchtal successfully launched the collection Modern White. It offers the possibility of combining noble pearl-white tiles with matching decorative ceramic elements and thus permits to design walls in living areas harmoniously and full of inspiration. The new full-surface decorative element Botanic now enriches the range and picks up the urban jungle living trend. The design is fresh and vivid, but at the same time also reflects the calming, natural effect of exotic motifs.


The colour white is an all-rounder. It can convey an elegant and puristic impression, but also warmth and cosiness. With the collection Modern White, Agrob Buchtal offers a specially developed pearl-white, which differs from a hard, industrial white. In combination with decorative ceramic elements, attractive architectural dialogues are created, or - as now with the new variant Botanic - the relationship to nature is emphasized. Botanic is available as full-surface decoration in sets: two formats and two colours effectively accentuate partial areas and at the same time bring the urban jungle living trend into the own private home in a harmonious manner.

Urban jungle trend
Colours influence the spatial perception, but can also create moods and thus appeal to the world of emotions. Green, for example, is considered as vitalizing but also calming colour: it radiates freshness and symbolically stands for the recreation of body and mind. This certainly is one of the reasons why the motifs taken from nature are to be found at almost every interior design fair or trend show and currently are being interpreted in many different ways.

The decorative element Botanic of Agrob Buchtal was created especially for the design of bathrooms as private oasis of relaxation. Intertwined leaves spread on the tiles in All-Over-Design and - laid on selected wall surfaces - bring a piece of exotic nature into the own private home, which can be individually dosed. The gloss print in leaves look refining the silky-matt tile surface creates an elegant link to the glossy basic tile of the series Modern White.

Attractive floor design
Agrob Buchtal recommends the series Soul in the format of 30x60 centimetres as floor tile. Its expressive individual tiles with distinctive colour gradients and shades combine to form a surface conveying the impression of a nature-oriented overall picture. With its authentic concrete look ceramically interpreted in diverse nuances, it creates a fascinating contrast to the decorative highlight Botanic.

Modern formats
The full-surface decorative element Botanic is available in the modern formats of 30x60 and 30x90 centimetres as set in two variants. In this way, different effects can be produced, depending on the personal taste. So, for example, the variant “urban garden” picks up the trendy subject of nature with a discreet look, while the version “tropical garden” conveys self-confident presence.

Practical advantages thanks to the Hytect coating
The new decorative element Botanic is also provided with the HT (“Hydrophilic Tiles“) coating already applied at the factory. This innovative solution is based on the effect of light and lends ceramic tiles revolutionary characteristics: they are extremely easy to clean, have an antibacterial effect without using chemical products and eliminate unwelcome odours as well as air pollutants. Thus, HT saves time and money and contributes to environmental protection thanks to the considerably reduced use of cleaning agents and disinfectants.

Contact for Architecture and tile publications
Werner Ziegelmeier (Head of Public Relations)
Phone: +49 (0)9435 391-3379
Mobile: +49 (0)160 90527159
Fax: +49 (0)943 391-303379

Contact for Interior design, hotel and
housing publications

Evelyn Grau PR-Services
Mrs. Evelyn Grau
Phone: +49 (0)2304 9769014
Mobile: +49 (0)163 8889307
Fax: +49 (0)2304 9769015

Agrob Buchtal_MODERN WHITE_BOTANIC_Motiv 2.jpeg
Agrob Buchtal_MODERN WHITE_BOTANIC_Motiv 3.jpeg




Motif 1

Motifs 1 and 2: With the full-surface decorative element sets Botanic, Agrob Buchtal picks up the urban jungle living trend. With two formats and two colours, partial areas can be ndividually accentuated in order to bring the calming effect of nature into the own private home in this way. Botanic is part of the wall tile series Modern White newly introduced in 2018.

Motif 2


Motif 3

Botanic variant “urban garden” (30x60 cm)

Motif 4

Botanic variant “tropical garden” (30x90 cm)