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Press releases

An overview of all news

Year

16.03.2026

New Series
Unique glaze effects and intense colors: Agrob Buchtal presents SMALTO

With the new Smalto series, Agrob Buchtal opens up a fascinating world of ceramic crystal glazes. Inspired by historical glaze studies and transferred to modern industrial production, tiles with extraordinary color intensity and lively effect structures are created.

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26.02.2026

Sebastian Herkner & Agrob Buchtal
New MICRO series: Geometry of comfort

Agrob Buchtal and designer Sebastian Herkner present MICRO, an elegant tile collection for cosy interiors. In combination with a warm, mineral-based look, fine lines, grids and squares create a deliberately quiet, subtle and comfortable design.

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17.02.2026

Deutsche Steinzeug completes generational change:
long-standing CEO Dieter Schäfer moves into advisory role

With Dieter Schäfer's transition to an advisory role, Deutsche Steinzeug is concluding a formative era in its history. As early as 2025, the company positioned itself for the future with a multi-member management team and a strengthened capital base. The generational change stands for continuity, stability, and new strategic impetus.

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07.12.2025

Metawolf World Conference 2025
The future of German ceramics – "Made in Germany" as a promise of innovation

The first Metawolf World Conference, held from 26 to 28 November 2025, impressively demonstrated the direction in which German ceramics production must develop: towards an intelligently networked, sustainable and globally competitive industry. The focus was on strengthening the "Made in Germany" brand, transforming the architectural ceramics brand Agrob Buchtal and the vision of fully digitalised...

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